It’s been almost a week since the Superbowl, and while the vast majority of the commercials were overwhelmingly forgettable, I haven’t been able to get this one out of my head.
There’s an old southern expression: “that’ll preach.” That’s how I feel about this commercial. Maybe it’s my Theology and Culture course kicking my brain into overdrive. Maybe it’s that I spend a good 12 hours a day sitting in front of a computer screen and can commiserate with the feeling that I’m more a computer generated persona than an actual human being. Maybe it’s that my generation has been accused of social networking rather than socializing and this commercial shows that better than almost anything else I’ve seen. Maybe it’s the need to stay “connected” and how well it’s depicted here. Whatever, the reason though, the search for identity, connection, relationship that’s portrayed in this 61 seconds speaks to me, and I see new aspects every time I watch it.
(For those of you who aren’t connected to your computers like they’re your life source, the animated characters in this commercial are called avatars. An avatar is a representation of oneself or alter ego. This can be a three-dimensional representation used in computer games, or, on a lesser scale, a two-dimensional icon used in on-line forums. An avatar represents the embodiment of the user to the outside community. Look, you learned something new today.)